How to Sell an Agency
Ever wondered what it takes to build then sell an Agency? Been curious to learn what was behind the sales you’ve read about in press releases? I’ve got some good news for you! How to Sell an Agency is a podcast looking at the reality of building and selling agency businesses. Host Mat Bennett, who sold his own agency in 2021, interviews other agency founders who have built, grown and sold their businesses. Together they uncover lessons and share their hindsight for anyone else with an interest in agency leadership. The series deliberately seeks out to reflect the breadth of sale stories. From ”instant millionaire” to ”I just need out”, Mat’s keen interest in agency businesses leads frank conversations about the realities of founding, building and selling agency businesses.
Episodes

Thursday Nov 16, 2023
Damian Rees : How Damian sold his way out of a business he needed distance from
Thursday Nov 16, 2023
Thursday Nov 16, 2023
Success takes different forms. Damian had co-founded a successful, growing agency that was delivering great work to an enviable list of clients, but opted to walk away. Damian's story covers a many facets, from being a cautionary one about building the wrong business, through actionable advice when the tables were turned and he was tasked with finding other agencies to acquire.
How to connect with Damian
Damian on LinkedIn
Make Human Website
How to connect with Mat
Website
LinkedIn

Thursday Nov 09, 2023
Steve Parks : How Steve became the reluctant seller of his agency
Thursday Nov 09, 2023
Thursday Nov 09, 2023
A sale is big part of the plan for many who start an agency, so the idea of a "reluctant sale" might raise a few eyebrows, but that was definitely the case with Steve Parks. Steve kindly joined me to share that story, together with the lessons learned from building more than one agency and then shifting to an advisory roll for others.
How to connect with Steve
Steve Parks on LinkedIn
Convivio Website
Steve has also now launched a free email course with advice for those looking to sell their agency, which can be found at https://agencysellup.com/
How to connect with Mat
Website
LinkedIn

Thursday Nov 02, 2023
Kelly Molson : How Kelly built, sold and then stayed on at Rubber Cheese
Thursday Nov 02, 2023
Thursday Nov 02, 2023
For many agencies the sale is driven my the founders desire to exit, but Kelly's is a different story. Kelly's story takes us through founding, nicheing down and, success through troubled times then finally selling and choosing to stay on the agency she sold her stake in.
How to connect with Kelly
Kelly on LinkedIn
Rubber Cheese Website
How to connect with Mat
Website
LinkedIn

Thursday Oct 26, 2023
Jamie Riddell : How Jamie sold his agency, Cheeze (then built another)
Thursday Oct 26, 2023
Thursday Oct 26, 2023
I often ask sold-up founders if they'd ever start another agency, but Jamie Riddell has already done just that. Jamie shares his story not only of how he built and sold, but the lessons he took to do things differently second time around.
How to connect with Jamie
Jamie on LinkedIn
Escaping Gravity Website
How to connect with Mat
Website
LinkedIn
https://www.linkedin.com/in/jamieriddell/

Tuesday Oct 17, 2023
Nick Boyce : How Nick sold his agency, Pollenary
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
I spoke with Nick Boyce about his sale of Pollenary whilst the dust was still barely settled on the sale. Nick describes his own sale as a modest one and it was never about an exit. This type of sale is quite common, but so often dressed up as something else by the time it comes to a press release. It was so refreshing to have Nick on the podcast talking in a far more authentic way about the realities of his sale.
How to connect with Nick
Nick on LinkedIn
Spin Brands website
How to connect with Mat
Website
LinkedIn

Thursday Oct 12, 2023
Karl Heasman : How Karl sold Cognito Integrated Marketing
Thursday Oct 12, 2023
Thursday Oct 12, 2023
If you are thinking of selling your own agency one day, then the story of Karl's sale of Cognito Integrated Marketing is a must listen. Karl managed to achieve a deal seemingly without the burdens and downsides that come along with many sales. Karl now works with other agencies on similar journeys, and shares his experience not just of his successful sale, but a number of sales he has supported
How to connect with Karl
Website
LinkedIn
Twitter
How to connect with Mat
Website
LinkedIn

Thursday Oct 12, 2023
Welcome to How to Sell an Agency
Thursday Oct 12, 2023
Thursday Oct 12, 2023
What to expect from this new podcast

Running your own agency?
Podcasts are fun, but very much a passion project. My day job is as an Agency Advisor, helping founders and leaders to achieve more of what will actually have a positive impact on their lives and their livelihood.
I do this through a combination of Mentoring, Coaching, Consultancy and good old fashioned problem solving packaged up in an accessible and affordable package. You can find more about my work at www.matbennett.com